Hands-on human

UX/UI design director, leader and marketing adroit

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Designing an experience is designing a relationship.

17 years of combined experience in design, marketing/branding, creative direction, design education, leadership & strategy across multiple regions (APAC, Middle East and Africa).

I bridge the gaps between users, businesses and developers.

I believe that solutions to solve real problems, authenticity and storytelling are key to achieving a human connection with customers.
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Tools of the trade

Some of the software and other tools I use on a regular basis.

Case studies

Making data sharing more transparent

This project addresses consent issues around data collection while looking at creating a better user experience.
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Case studies

Increasing merchant activation rate

To be successful in mobile payments the activation journey must be designed to incentivise adoption.
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Case studies

Reducing liability in time-sensitive events

We deal on a daily basis with events or transactions that might require visual evidence to add an extra layer of safety and reduce liability.
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Testimonials

Damien Kopp | IoT, Big Data & AI
"Paulo has worked on a wide range of topics from customer journey mapping and customer experience design, competitive analysis, market studies, corporate website, branding, value proposition formulation, internal and external communications. Paulo was very committed in the success of the company and his team; his digital creative skills along with his wide range of experiences have made him very versatile and adaptable. I would love to work with Paulo again in the future"
Kunal Patel | Senior Business Leader
"Paulo has the unique ability to balance great design ideas and interpretation with that of client needs based on their requirements. He has a great aptitude of keeping design simple yet effective and is never shy in giving his opinions on a subject he knows very well. He has also made a significant contribution to product marketing, focused on design of invaluable sales tool collateral and delivering design content beyond anything I have seen anywhere else."
Deby Joevita | Lead UX Designer
"Paulo is one of the most talented design director I've ever had. With a strong background in graphic design industry and years worth of experience as an educator, he exhibits strong emotional intelligence skills and a unique capacity for problem solving. These qualities not only show in his ability to see things from different perspectives but also his willingness to share his knowledge for every young designer. Paulo is a very dedicated person, he is willing to give his time, resources, and experience to ensure project's success."
Jeremy Brett | Product Design Director
"Paulo's leadership experience, feel for brand and natural touch for marketing and comms all stand out. As head of UX Design I worked closely with him not only on our online presence, but also on the hardware side too. His knowledge and experience getting the best from clients and vendors alike made a huge difference in delivering our projects. Aside from all that, he's great at bringing teams together and is a great asset to a company's culture."